The firm's multi-screen media rights to IPL Cricket World Cup during the dissemination of the competition of rival ESPN Star Sports channels want to.
February 19 to April 2 of the World Cup this year, about a half months, India, Sri Lanka and Bangladesh to be. Six days after the fine Indian Premier League Twenty20 competition will start and Multi Screen Media (MSM) wants to retain viewers during the World Cup to be dissemination of the IPL.
MSM President (Network Briqui) Rohit Gupta "We IPO during the World Cup campaign - want to spread the World Cup will begin just six days after the IPL. Experts believe that the only game in two major tournaments to be held one after the impact may have on the number of visitors, so IPL is necessary to maintain the trend.
Gupta said that publicity for the next edition of IPL - will spread plan finalized by the end January. IPL Ssattmacs will live on.
Industry sources said that about two months ago, ESPN Star Sports Msma the contact details of ad space during the World Cup was questioned.
It is believed that ESPN 3.5 million for advertising during the World Cup matches and four lakh per ten seconds to charge the same MSM taking five million rupees per ten seconds.
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